2 Simple Ways To Standout Online in 2020

To be successful in the digital age you must invest in your digital first impression, tell your story and make it easy for others to discover who you are, why you do what you do and what problems and services you have to offer.

It’s been evident for many years that our first impression in business and life no longer happens with what we’re wearing rather what comes up when someone googles our name or finds us online. This shift has empowered the “personal branding movement” a topic I’ve been writing about since 2014 and is probably not new to most reading this.

But for most of us, we don’t consider ourselves as creators or marketers and we don’t know what it takes to build a brand or create content or invest in a community and isn’t that work really just for entrepreneurs and those “want to be influencers” anyhow.

Like it or not times have changed and it doesn’t matter if you work for yourself or a company, how people see you, discover you and feel about you is often the key element for whether you get promoted, close the sale or get recognized for your hard…