Getting Inside The Mind Of The Digitally Plugged Customer

Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin industry. But stereotypes aside, this generation is playing a greater role in the workforce and needs to be taken seriously.

Early on I was often hired as the “Token Millennial” to consult or speak at events because organizers knew they needed a millennial speaker but didn’t really care why. I’ve been working hard at changing this narrative focusing on switching the conversation away from “marketing to a generation’ and towards understanding the aspects of today’s digitally plugged customer. Thankfully that narrative has changed over the years and especially in the B2B space no doubt led by the increasing power today’s digitally plugged customer has in the buying process. This blog was written by the team at Demand Gen Report as a summary of my recent opening keynote at B2B Marketing Exchange event in Scottsdale Arizona.

In fact, 73% of Millennials in the workforce today believe they play a critical role in B2B purchase decisions in their company..

According to Brian Fanzo, Digital Futurist and keynote speaker and founder of iSocialFanz. On stage at the B2B Marketing Exchange, he showed…