Influencers are the Reason You Have a Job (You’re Welcome, Social Media Marketers)

In my latest podcast episode, FomoFanz Ep 119, I talk about the role of influencers in the last decade. Before getting too far into that though, it’s worth noting that the 2010s were not when influencer work started.

Influencers As We Know Them Today

Influencer work has been around as long as advertising, marketing, and business, in general, has been around. Consumers have been influenced by people on billboards, tv shows, and magazine ads forever.

Social media simply amplified the work done by traditional influencers and opened a new lane for the everyday person to become influential. Like I’ve said before, social media has given everyone a microphone.

What we’ve seen happen in the last decade has been the merging of the traditional influence work and the reach and transparency of social media. Now, we have influencers of all shapes and sizes constantly working to build trust and influence within their community.

My Journey to Influence

In 2010 I was an evangelist for a tech startup. I didn’t consider myself a content creator or influencer at all. Really, I didn’t consider myself a player in the influencer game until 2014 when I was named…