What Every Content Creator Wishes Their Audience Understood!

We as consumers have become very aware that although our social networks are free that we are technically paying for the use with the data that we provide voluntarily and in some cases without us even realizing.

But when it comes to content creators such as our favorite podcaster or YouTube Vlogger or daily Instagram storyteller or Twitter chat host it’s often not as clear. Yes, the bigger name content creators have sponsored ad rolls in their podcast or do massive brand deals that you can’t miss or release a new book every 6 months…

Think of your 3 favorite hosts, influencers or content creators and ask yourself:

How are they making money? What keeps them motivated to be consistent? What’s their goal of giving away all of their knowledge and intellectual property?

Now I understand as a marketer and one that preaches the importance of building a community some will say that the creators are playing “the long game building a brand” or “They are practicing the Gary Vaynerchuk ‘Jab Jab Jab Right Hook’ and haven’t dropped the hook yet….